Following 15 months of research and 24 interviews with the Industry's leading figures, including three times World Drivers' Champion Sir Jackie Stewart, Sir Frank Williams OBE of The WilliamsF1 Team and Jean Todt, CEO of Ferrari, a fascinating range of leadership and high performance team 'lessons' emerged. Combining this with West's own experiences, this academic book draws comparisons from the challenging world of motor racing and applies these learning’s to today’s business challenges. Available in English and Japanese

Second Edition now being written, due for publication in March 2009.

Published in 2005 by Cambridge University Press www.cambridge.org

“Performance at the Limit” was used as the framework for an 8 part TV series “Formula for Success” which was aired via BBC World in 2007.

'The authors have produced perhaps the most definitive analysis of what makes Formula 1 teams such high performing businesses. It is a book all senior business leaders should read to help them find ways to speed up their business performance'.

ROBERT BALDOCK, a former senior Accenture partner and strategic advisor to the WilliamsF1 Team, and founder and former Chairman of the Motorsport Industry Association.