1978-79

Qualified mechanic, Club Rally driver

1980-83

Public relations for Ford & Datsun in the World Rally Championship

1984

Joined Williams Grand Prix Engineering as Sponsorship Co-ordinator

1985-88

Sponsorship Manager McLaren International F1 Team

1989-91

Commercial / board Director TWR Silk Cut Jaguar Team

1992-96

Director of Sponsorship & Marketing Williams F1 Team

1996

Formed Richard West Associates Ltd, clients 1996-2000:-
Asprey (sponsor of Ferrari), Reynard Racing Cars & British American Racing F1 Team

2000-04

Series Administrator British Touring Car Championship

2005

Published “Performance at the Limit - Business Lessons from
Formula 1 Motor Racing”

2007

BBC World TV Series “Formula for Success” based on above book

2007

Appointed a Visiting Fellow to the Cranfield University School of Management

2008

Currently writing 2nd edition of “Performance at the Limit”, due for publication March 2009, and working on over 30 keynote speaking engagements throughout the year.