1978-79

Qualified mechanic, Club Rally driver

1980-83

Public relations for Ford & Datsun in the World Rally Championship

1984

Joined Williams Grand Prix Engineering as Sponsorship Co-ordinator

1985-88

Sponsorship Manager McLaren International F1 Team

1989-91

Commercial / Main Board Director TWR Silk Cut Jaguar Team

1992-96

Director of Sponsorship & Marketing Williams F1 Team

1996

Formed Richard West Associates Ltd

2000-04

Series Administrator British Touring Car Championship

2005

Published 1st edition of “Performance at the Limit - Business Lessons from
Formula 1 Motor Racing”

2007

BBC World TV Series consultant and presenter for “Formula for Success” based on above book

Appointed a Visiting Fellow to the Cranfield University School of Management

2008

Co-authored the 2nd edition of “Performance at the Limit”, which published in April 2009. Also provided over 30 keynote speaking inputs throughout the year

2009

Major speaking and training work with BVT Surfacefleet, Lloyd’s Banking Group, RBS, CEDA, HSBC, Mitie Engineering and Cranfield School of Management, and the continued development of new and dynamic training programmes

2010

Speaking and facilitation work in the sectors of internet security, pharmaceutical, private and national medical services, luxury goods, industrial catering, banking and aviation. Scoped out new business book based on maintaining performance in a price sensitive world.
As stated elsewhere, a development program is under way regarding a further Formula 1 / business based television series for 2011 further details to follow

2011

Committed to providing continued speaking and facilitation work in the construction, catering, pharmaceutical and banking sectors. Additionally RWA will be offering the provision of presentation skills training services, details of which can be found under the “Services” section